Social Media Marketing / Optimization

Social Media Marketing/ Optimization (SMO)

Gaining ground, the term “Social Media Optimization” has become an important part of overall digital marketing service. This is the next level in marketing and when combined with traditional SEO, you get a “Master Strategy”, one that can make you reap wonders and achieve your targets.

Facebook – This name has taken the social media websites by storm and Twitter is just building up to be BIG! With this said, there are other social media websites that are doing their bit to be recognized as an important part of the social media. WE as your social media partner can leverage your business to new heights and help you create a brand identity with the target audience.

Every day, there are new products and services being launched and it’s highly important to create your own presence in this competitive world. With the search engines integrating “real time search results”, the impact of social media marketing has taken a boom. Communication and Interaction is what matters in the social media world. Unless you communicate and associate the audience with your products / services, you are bound to lose that valuable advantage.

It is in many ways like viral marketing where a website is made popular through “word of mouth” created through the use of networking in social bookmarking, blogging, podcasting, music sharing, photo sharing and online product reviews, to name a few. The big search engines such as Google and Yahoo valued domains like LinkedIn, MySpace, Digg, YouTube, Squidoo and MySpace to the extent that your profiles could easily rank high for the targeted keywords. Social Networking doesn’t come without its own potential pitfalls. All top search engines have toughened up its standards for the social media websites. If it is not planned and executed properly it can lead to damage your website’s online visibility than building it.

The Social Media Marketing plan requires regular maintenance, networking and connections. Our SMO Services include:

Setting up your profile with the social networking websites and community building.

Regular addition and tweaking of optimized, well-linked content on the social media websites.

Ideas for viral marketing such as videos, events, news, articles etc. to encourage your visitors to tag, share and interact with your online activities.

Integration of blog, RSS, tagging and other tools to make your website social media friendly.

Promote your website through free and paid advertisements on social networking websites to drive tragetted traffic both geo-targetted and global.

Creating custom applications for social networking websites such as Facebook, MySpace, Orkut etc.

Some of The Social Media Techniques We Use Are:

Social Bookmarking

Social Profile Listing

Social Event Marketing

Social Shopping Feeds


Photo Sharing

Video Sharing

Game Sharing


Online Product Reviews

RSS Feed Promotion

Social Television

Audio and Music Sharing

Question and Answers

Some of the benefits of SMO services are:

Increase in targeted traffic

Broadened client base

Broadened reach/ target market

Improved conversions

Improved brand awareness

Multiplying qualified inbound backlinks

Cost effective online advertising

Achieve better organic visibility

Boost the Impact of Other Online Marketing Strategies such as Search Engine Optimization, Pay-Per-Click Marketing and Direct Marketing

For more information on our Social Media Optimiation (SMO) Services, contact us at